Industry News | January 27, 2014
Dunkin’ Donuts Loyalty App Ready for Take Off
Dunkin’ Donuts launched a new DD Perks Rewards program, offering guests nationwide points toward free Dunkin’ Donuts beverages for every visit they make at participating Dunkin’ Donuts locations. By early February, the DD Perks program will be fully integrated into the Dunkin’ Mobile App for mobile payment.
With DD Perks, guests will earn five points for every dollar they spend on qualifying purchases at Dunkin’ Donuts when they pay using an enrolled Dunkin’ Donuts Card, either plastic or via the Dunkin’ Mobile App. Once a member accrues 200 points, he or she receives a coupon for a free medium beverage of choice, redeemable at participating Dunkin’ Donuts restaurants. Additionally, throughout the year DD Perks members will receive exclusive, personalized, special offers to earn bonus points for specific food and beverage purchases. DD Perks members can also share their free medium beverage reward coupon with friends, family, and colleagues to keep them running on Dunkin’.
“We are excited to launch our new DD Perks Rewards program to reward our guests for their loyal business in a fast and convenient way. We want to recognize our best guests for their allegiance to our brand by creating a robust loyalty program unsurpassed in [quick service restaurants],” says John Costello, Dunkin’ Brands president, global marketing and innovation. “Following the very successful launch of our Dunkin’ Mobile App, our enhanced DD Perks Rewards program is an important milestone in our ongoing commitment to engage with our guests and provide a superior customer experience.”
Dunkin’ Donuts Cards are available in-store in amounts from $2 to $100, at many grocery, pharmacy, and big box retailers, as well as through the Dunkin’ Mobile App. Dunkin' Donuts Cards never have fees, and they never expire.
The Dunkin’ Mobile App is available for free from the App Store on iPhone or iPod touch and from the Google Play Store. The Dunkin’ Mobile App also allows guests the option of sending virtual Dunkin’ Donuts Cards to friends, family, and colleagues with the mGift feature. Dunkin’ Donuts Cards can be mGifted three ways: via text, email, or Facebook Connect.
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