Industry News | February 22, 2008
Dunkin' Donuts Offers 99-Cent Lattes
This special offer follows last week's announcement that, for the second year in a row, Dunkin' Donuts ranked No. 1 in customer loyalty in the coffee category on the Brand Keys Customer Loyalty Engagement Index. Brand Keys, Inc., a research consultancy considered the world leader in customer loyalty and engagement metrics, conducted the national survey. According to the survey, Dunkin' Donuts was the leading brand for consistently meeting or exceeding consumer expectations.
"Long before we launched the espresso revolution in 2003 and made it possible for customers to enjoy authentic lattes without long waits, high prices and confusing sizes, the hard-working people who keep this country running recognized Dunkin' Donuts as the place to enjoy high-quality coffee and baked goods any time of day at an affordable price," says Will Kussell, president and chief brand officer of Dunkin' Donuts Worldwide. "We are honored to be acknowledged for our long-time superior customer experience and satisfaction, and we hope our loyal customers and coffee lovers nationwide will help us celebrate on February 26 with a 99-cent latte."
For millions of people, enjoying a cup of Dunkin' Donuts coffee is a daily ritual. Dunkin' Donuts has set the standard for offering a superior grade of coffee, and the company sells more than one billion cups of hot and iced coffee every year. In 2007, AOL.com readers cited Dunkin' Donuts as the "Best Overall" coffee.
In addition to its wide variety of beverages and baked goods, Dunkin' Donuts recently launched an all-day Oven-Toasted menu, featuring exciting new menu items, including flatbread sandwiches, personal pizzas and hash browns. The menu items are now available in 3,500 shops throughout the country, including participating Dunkin' Donuts locations in New England, New York, and Florida, and will be available nationwide by spring. Dunkin' Donuts shops have received an entirely new cooking platform, using patented technologies, to deliver the Oven-Toasted result and enhance the taste and quality of both new and existing menu items.
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