Industry News | December 22, 2005

Dunkin' Donuts Offers Latte for Calorie-Conscious Consumers

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Dunkin' Donuts announced today the latest addition to its espresso lineup with the introduction of Latte Lite.

With a recent survey revealing that more than 54 percent of Americans say they are interested in losing weight in the New Year, Dunkin' Donuts Latte Lite is the perfect treat for those looking to cut back after the indulgent dishes of the holiday season.

Made with rich espresso, steamed skim milk and sweetened with SPLENDA® No Calorie Sweetener, the Dunkin' Donuts Latte Lite has only 70 calories for a 10-ounce serving. And, for only five additional calories, customers can add one of Dunkin' Donuts nine sugar-free flavorings, such as cinnamon, chocolate, caramel or French vanilla.

"Dunkin' Donuts has many options on the menu to appeal to health-conscious consumers," said John Gilbert, Vice President of Marketing for Dunkin' Donuts. "The Latte Lite is 100% flavor, 0% fat and the perfect way to add a delicious beverage option anytime of day, without adding a lot of extra fat and calories to your diet."

A recent survey conducted for Dunkin' Donuts reveals that of those Americans planning to lose weight in the coming year, nearly one-third cite reduced calorie consumption as their main strategy for weight loss. However, the majority of Americans underestimate the caloric content of popular snack items. Almost two-thirds of those surveyed erroneously believe that a banana has fewer calories than a small latte with skim milk and SPLENDA® No Calorie Sweetener. And, more than half of Americans mistakenly view a half-cup of low fat vanilla frozen yogurt as a more calorie-conscious treat.

Clearly, American consumers are under the impression that their daily latte habit may be less than healthful, but that should no longer be the case! Available in stores nationwide, the new Dunkin' Donuts Latte Lite allows Americans to still stay on track to lose weight.