Industry News | March 8, 2007

Dunkin’ Donuts Pairs with Rachael Ray

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Dunkin’ Donuts announced today that it will be working with best-selling author and daytime show host, Rachael Ray. As its new brand representative, Ray will appear in a multi-platform marketing campaign for Dunkin’ Donuts and lend her perspective to the Dunkin’ Donuts culinary team in the development of new, “better for you” food and beverage options.

“We believe there is tremendous synergy between Dunkin’ Donuts and Rachael Ray,” says Robert Rodriguez, Dunkin’ Donuts brand president. “Rachael’s philosophy of creating quality meals quickly and without pretense for busy people living busy lives is the same driving force behind the Dunkin’ Donuts brand.”

In recent years, the company has introduced several new products that provide customers with more on-the-go options, including Smoothies, Latte Lite, and the reduced carb bagel. In addition, the company has been working since 2004 to remove trans-fats from all of its menu offerings.

Adored for her originality and down-to-earth style, Ray is best known for her “30-Minute Meals” recipes that answer the dinner needs of busy Americans.

“Everyone always asks me how I manage my schedule, and the answer is coffee,” Ray says. “Having grown up in the Northeast, I have a long-standing and deep appreciation for Dunkin’ Donuts’ coffee. In addition, I am excited to work with Dunkin’ Donuts’ team of chefs as they expand their menu to include new items for customers looking for more health-conscious options.”

As part of the campaign, Ray will be featured in television, print, radio spots, online, in-store marketing, and personal appearances. The first television spot is scheduled to air in April. The campaign will run through 2010.