Industry News | January 14, 2008

Dunkin' Donuts Partners with Mars

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Dunkin' Donuts is launching the new year on a chocolate note with the introduction of three new chocolate menu items to satisfy everyone's sweet tooth: a Milky Way Hot Chocolate, an M&M's Donut, and Dunkin's own Triple Chocolate Muffin.

Dunkin' Donuts has partnered with Mars, Inc. in creating two of these new treats featuring Mars' signature confections, Milky Way and M&M'S Chocolate Candies. Milky Way Hot Chocolate is a rich, smooth, hot beverage that blends chocolate, caramel and vanilla nougat flavors, just like the classic candy bar. Milky Way Hot Chocolate complements Dunkin' Donuts' line of freshly brewed hot beverages and is available in participating Dunkin' Donuts restaurants nationwide. This exciting new permanent beverage offering joins Dunkin' Donuts' classic Hot Chocolate and White Hot Chocolate.

The M&M's Donut, covered in chocolate or vanilla icing and sprinkled with colorful mini M&M's, is a fun, creative addition to Dunkin' Donuts' extensive donut line. The M&M's Donut is available at participating Dunkin' Donuts restaurants nationwide through March.

Dunkin' Donuts rounds out its New Year's product introductions with its Triple Chocolate Muffin. Featured in participating restaurants through March, this decadent bakery creation is made with a blend of rich cocoa, packed with two kinds of chocolate chips and topped with powdered sugar.

"Dunkin' Donuts is delighted to offer an exciting Mars Chocolate brand infused menu to allow our customers to indulge their love of chocolate with delicious new food and beverage choices," says Robert Rodriguez, Dunkin' Donuts brand president.

Dunkin' Donuts is committed to expanding its number of existing U.S. stores-moving into new markets while expanding in its current cities. Within the past year, the company has launched plans or entered into agreements for significant expansion in Las Vegas, Indianapolis, Phoenix, Dallas, Austin and Houston, among other locations.