Industry News | November 20, 2012
Dunkin' Donuts Preps for Black Friday with K-Cups, Promos
Dunkin’ Donuts is helping people kick off the holiday shopping season by putting the “K” in Black Friday.
Dunkin’ Donuts is introducing new Hot Cocoa K-Cup packs, offering guests the opportunity to brew Dunkin’ Donuts’ rich hot cocoa at home with Keurig single-cup brewing systems for the very first time.
To keep the busiest shopping day of the year running, Dunkin’ Donuts has brewed up a special morning Black Friday Twitter Sweepstakes that gives fans the chance to win an early holiday gift—a Keurig brewer and two boxes of its newest Dunkin’ Donuts K-Cup packs varieties, Peppermint Mocha and Hot Cocoa.
Beginning at 6 a.m. ET on Friday, November 23, guests can tweet @DunkinDonuts with hashtag #DDKCUPS and share how Dunkin’ Donuts K-Cup packs keep them running throughout the busiest time of year.
Dunkin’ Donuts will randomly select one winner per hour until 12 p.m. ET (six winners total).
Even if guests aren’t a winner on Twitter, they can bring home a Keurig K-Cup brewer and Dunkin’ Donuts K-Cup packs from Dunkin' Donuts this holiday season.
The Keurig Elite Brewing System is available for purchase at participating Dunkin’ Donuts restaurants, making it easy for guests to buy a Keurig K-Cup brewer as a gift for themselves or anyone on their holiday list.
The Keurig Elite Brewing System, featuring Keurig’s Quiet Brew Technology, brews a perfect cup of coffee in less than one minute at the touch of a button, with convenient, easy clean up.
Dunkin’ Donuts K-Cup packs are available at participating U.S. restaurants in five popular flavors, including Original Blend, Dunkin’ Decaf, French Vanilla, Hazelnut, and Dunkin’ Dark Roast.
For a limited time during the holiday season, guests can also enjoy Peppermint Mocha K-Cup packs, which are available at participating U.S. Dunkin’ Donuts restaurants. The suggested retail price for a 14-count box is $11.99.
For anyone planning to join the crowds on Black Friday,more than 2,000 Dunkin' Donuts restaurants throughout the country are open 24 hours a day, and many others will be open as early as 4 a.m., with some as early as 12 a.m.
The majority of Dunkin’ Donuts restaurants now also offer free Wi-Fi for all guests. Shoppers in need of coffee and snacks to keep running can enjoy a variety of holiday donuts and beverages, as well as seasonal favorite Mint Hot Chocolate and the Smoked Sausage Breakfast Sandwich, which is back for a limited time.
For anyone searching for the perfect present on Black Friday, Cyber Monday, or anytime throughout the holiday season, Dunkin’ Donuts Cards are an affordable gift that can keep friends, family, and co-workers running with America’s favorite coffee and baked goods.
Dunkin’ Donuts Cards can be purchased at participating Dunkin’ Donuts restaurants or online in any amount between $2 and $100.
Dunkin' Donuts Cards don't have any additional fees or expiration dates once purchased. If cards are registered online, Dunkin' Donuts will also replace the balance free of charge if they are lost or stolen.
For even greater convenience, the card can be registered for auto-recharge, which automatically adds money to the card on a specific day or when the balance on the card drops below a certain level.
During the holiday season, the Dunkin’ Donuts Card is available in several fun holiday designs, including festive donut lights and a wintery landscape featuring a coffee cup bundled up in a scarf.
To make this holiday gift even more special, the Dunkin' Donuts Card can also be personalized online with guests’ favorite photo or a customized message, accompanied by a custom greeting for $2.99, plus the Dunkin' Donuts Card value and shipping charge through the end of December.
For a great gift that doesn't need wrapping, virtual Dunkin’ Donuts Cards can now be sent via e-mail, text, or Facebook through the mGift feature on the Dunkin’ App.
During the holiday season, guests can also select from a variety of festive mGift designs to spread seasonal cheer to everyone on their list.
Also available at participating Dunkin’ Donuts restaurants or online are Dunkin' Donuts limited-edition holiday ornaments in three designs, including a Dunkin’ Donuts Snow Globe, which has the Dunkin' Donuts restaurant inside; a Chocolate Frosted Donut; and a Classic Dunkin’ Donuts Hot Cup. The ornaments have a suggested retail price of $3.99 each.
With Dunkin’ Donuts’ premium Stainless Steel Tumblers (SRP $12.99 each) and Stainless Steel Iconic Cups (SRP $6.99 each), guests canenjoy fresh-brewed coffee at home or on the go.
Finally, with the busiest travel days of the year upon us, the Dunkin’ App helps keep travelers running. Guests can use the Dunkin’ App’s detailed restaurant locator, which leverages GPS technology to pinpoint nearby Dunkin’ Donuts restaurants and offers easy-to-find directions.
The Dunkin’ App also includes Dunkin’ Donuts restaurant hours, in-store Wi-Fi, drive-thru availability, and more.
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