Industry News | June 5, 2014

Dunkin' Donuts Program Surpasses 1 Million Members

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Dunkin’ Donuts' DD Perks Rewards program surpassed one million members.

The new DD Perks Rewards program was launched nationwide earlier this year, offering guests points toward free Dunkin’ Donuts beverages for every qualifying purchase they make at participating Dunkin’ Donuts locations.

Dunkin’ Donuts is celebrating this by automatically depositing 100 bonus points directly into the accounts of all existing DD Perks members. Dunkin’ Donuts is also offering 100 bonus points to new members who enroll June 4–10 and use the promo code MILLION.

Additionally, Dunkin’ Donuts will recognize the one millionth DD Perks member with free coffee for a year and a commemorative, personalized Dunkin’ Donuts gift card.

With DD Perks, guests earn five points for every dollar they spend on qualifying purchases at Dunkin’ Donuts when they pay using an enrolled Dunkin’ Donuts Card, either plastic or via the Dunkin’ Mobile App. Once a member accrues 200 points, he or she receives a coupon for a free medium beverage of their choice, redeemable at participating Dunkin’ Donuts restaurants. Additionally, throughout the year DD Perks members receive exclusive, personalized, special offers to earn bonus points for specific food and beverage purchases.

“Our loyal guests are the essence of the Dunkin’ Donuts brand, and DD Perks enables us to thank these guests for their ongoing business and provide them with product offers that are specifically tailored to their needs,” says John Costello, Dunkin’ Brands President, global marketing and innovation. “Guests are responding very positively to DD Perks as evidenced by the fact that we achieved one million members, less than five months after the launch of the program. Our goal is to more than double that number by the end of this year by offering guests one of the most robust, relevant and easy-to-use loyalty programs in the marketplace.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.