Industry News | March 1, 2010

Dunkin' Donuts Reintroduces Waffle Breakfast Sandwich

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Following strong customer feedback, Dunkin' Donuts has reintroduced the Waffle Breakfast Sandwich.

Back by popular demand, the Waffle Breakfast Sandwich is a sweet and savory, Oven-Toasted sandwich featuring scrambled eggs, sausage, and American cheese between two maple-infused waffles. The Waffle Breakfast Sandwich is available for a limited time at participating Dunkin' Donuts restaurants throughout the country and has a suggested retail price of $2.99.

Dunkin' Donuts became the first national quick-service restaurant chain to serve a breakfast sandwich featuring waffles when the Waffle Breakfast Sandwich was introduced last spring.

To celebrate the return of the Waffle Breakfast Sandwich, in February, Dunkin' Donuts conducted a survey of more than 500 people to find out what other popular cultural items people would be excited to see come back. According to the results:

·Not everyone is going digital. 33 percent of Americans miss Polaroid pictures; while 26 percent of Americans long for the days of pay phones, once ubiquitous in cities and towns.

·Rachel and Ross or Sam and Diane? 27 percent of those surveyed wish their 'Friends' would order up another cup of coffee at Central Perk, while 21 percent would rather watch the cast of 'Cheers' meet up at the bar.

·Sorry to those of you who still cruise around in your AMC Pacer. The Pontiac GTO and Chevrolet El Camino are the top two cars Americans wish to see on the market again at 32 percent and 26 percent, respectively.

·And of all the outdated fashion trends, only 2 percent of those surveyed were interested in bringing back balloon pants. However, 20 percent still long for the '70s and the days of bell bottom pants.

To support the return of the Waffle Breakfast Sandwich, Dunkin' Donuts will celebrate "Waffle WeDDnesdays" on Twitter. Every Wednesday the company will ask followers what they are waffling about. Customers who tag their response "#WaffleWeDDs" and tweet it to @DunkinDonuts have a chance to win a $60 Dunkin' Donuts Card.

The Waffle Breakfast Sandwich isn't the only item the company is bringing back this month. To help Americans celebrate St. Patrick's Day, Dunkin' Donuts is once again serving the "Lucky Dozen" donut, a raised yeast ring with chocolate icing topped with white and yellow sprinkles and green clovers for the suggested retail price of 89 cents. Dunkin' Donuts will also offer a "Spring Showers" donut, a raised yeast ring with chocolate icing topped with rainbow nonpareils for the suggested retail price of 89 cents, and Munchkins donut hole treats topped with rainbow nonpareils for the suggested retail price of $4.49 for a 25-count box. Participating Dunkin' Donuts restaurants nationwide are also offering two Bacon, Egg & Cheese Wake-Up Wraps with a medium coffee for the special value price of $3.99.

Finally, last month Dunkin' Donuts brought back its "Create Dunkin's Next Donut" contest, offering people the chance to create their own donut masterpiece for the chance to win $12,000 and have their donut creation sold at participating Dunkin' Donuts restaurants nationwide. Submissions will be accepted through March 8 at www.DunkinDonuts.com/donut.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.