Industry News | April 1, 2014

Dunkin' Donuts Rings in Spring with Peeps Donuts

With spring finally here, one of the season’s most fun and iconic sweet treats has flown into Dunkin’ Donuts and landed on the brand’s doughnuts. Dunkin’ Donuts unveiled new Peeps Donuts, its first-ever doughnuts topped with a real Peeps Marshmallow Chick.

Perfect for spring and the Easter holiday, Dunkin’ Donuts’ Peeps Donuts are shaped like flowers, decorated with pastel pink or green icing, and topped with a pink or yellow Peeps Marshmallow Chick. The new Peeps Donuts will be available for a limited time at participating Dunkin’ Donuts restaurants nationwide.

Stan Frankenthaler, Dunkin’ Brands’ executive chef and vice president of production innovation, Peeps Donuts bring together two seasonal favorites in an exciting and unique way to help people ring in spring.

“As America’s doughtnut leader, we are always seeking new and innovative doughnut varieties to help our guests celebrate special moments and occasions,” he says.  “Peeps are synonymous with fun and happiness, and we are excited to combine two American favorites to create unique flower-shaped donuts adorned with a marshmallow chick that will sweeten any spring or Easter celebration.”

“We are excited to partner with Dunkin’ Donuts to introduce Peeps Donuts and provide millions of people a delicious new way to express their ‘peep-sonality’ this season,” says Brian Bachrach, senior marketing manager of innovation at Just Born Quality Confections. “Peeps and Dunkin’ Donuts have both built passionate and active communities of fans and have been creating smiles for more than 60 years, and we look forward to continuing that tradition with this unique and fun donut.” 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.