Industry News | November 9, 2011
Dunkin' Donuts Sponsors "Noche de Estrellas"
Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods, today announced an exciting new sponsorship with Universal Music Latin Entertainment (UMLE) to make Dunkin' Donuts coffee part of Latin music's big night.
Dunkin' Donuts is the exclusive coffee provider of "Noche de Estrellas," the highly anticipated, invite-only after-party celebration at the Tropicana Hotel and Casino in Las Vegas on November 10. Artists and top personalities from the music, television, and entertainment industries are expected to attend the festivities, where tastings of Dunkin' Donuts' Original Blend Coffee will help keep the stars running throughout the night.
Even if you can't be at Latin music's big night, Dunkin' Donuts is also making it easy for people all over the world to enjoy songs from some of Latin music's most popular stars.
To celebrate its new sponsorship, the brand launched a free, customized music shop on the Dunkin' Donuts Facebook page (www.facebook.com/DunkinDonuts), allowing fans a complimentary download while supplies last from among 10 pre-selected tracks from this year's hottest nominees of Latin music's big night of the year. The Facebook application will be available to fans through November 17 and will also feature exclusive photos and videos from "Noche de Estrellas."
Additionally, Universal Music Latin Entertainment will incorporate the Dunkin' Donuts brand in pre-event promotions including advertisements on social media sites, on the UMLE website and in newsletters.
"We are proud to announce our sponsorship of Universal Music Latin Entertainment's exclusive event to celebrate the greatest night in Latin music and connect with new consumers who are passionate about Latin entertainment music," says John Costello, Chief Global Marketing and Innovation Officer at Dunkin' Brands.
"Dunkin' Donuts and our franchisees have long been an important part of daily life for thousands and thousands of guests throughout the country, and we are looking to identify more opportunities to deepen our relationship and build brand loyalty with our guests in multicultural communities."
In recent years, Dunkin' Donuts has introduced both limited time offerings and permanent menu items featuring bold and exotic flavors inspired by the Latin culture in select markets, such as the Cuban Flatbread Sandwich and Cafe Con Leche in South Florida, Huevos Rancheros Wake-Up Wrap in Phoenix, and Latin-inspired donuts inNew York.
The partnership with Dunkin’ Donuts marks a remarkable opportunity for UMLE to execute a collaborative promotional activation at one of their luxurious events with an established and respected brand for innovative cross-promotion.
"We are very excited to partner with Dunkin' Donuts. The brand's vision on the use of technology and social media to engage new and existing consumers runs parallel to ours. It's great to see companies like Dunkin' Donuts being as passionate about Latin music as we are, and to see this passion at the heart of their marketing outreach to the Latin community makes this a perfect match," describes Gustavo Lopez, executive vice president of brand partnerships, business development and digital, Universal Music Latin Entertainment.
UMLE is a division of Universal Music Group, the world's leading Music Company with wholly owned record operations or licensees in 77 countries.
Based in Canton, Mass., Dunkin' Donuts has more than 9,700 restaurants in 31 countries worldwide. In 2010, Dunkin' Donuts' global system-wide sales were $6 billion.
Food & Beverage
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