Industry News | July 10, 2009

Dunkin' Donuts Starts New England Loyalty Program

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Dunkin’ Donuts announced the launch of DD Perks, a customer loyalty program that gives Dunkin’ Donuts customers the opportunity to “Earn, Save, and Score” rewards and prizes by registering and using their Dunkin’ Donuts card. The program will run through the end of the year in select New England regions.

DD Perks offers various rewards, from savings on Dunkin’ Donuts products to discounts on fuel and chances to win Boston sports experiences. Consumers can enroll in the program by visiting Dunkin’ Donuts’ Web site and registering their Dunkin’ Donuts Card.

“We are thrilled to launch the DD Perks customer loyalty program,” says Michael Mahon, Northeast field marketing manager for Dunkin’ Donuts. “Dunkin’ Donuts customers are passionate about our brand and we want to thank them for their loyalty with an amazing array of prizes and chances to win one-of-a-kind sports experiences.”

Consumers can earn DD Perks rewards in a different ways, including program enrollment, visit frequency, and incremental spending milestones. Additional rewards are available for auto-recharging your Dunkin’ Donuts card and referring friends to the program.