Industry News | November 10, 2012
Dunkin' Donuts Upgrades Mobile App, Adds Mobile Offers
Dunkin’ Donuts updated the Dunkin’ App, the brand’s mobile application for payment and gifting, now enabling users to receive mobile offers, which are for special discounts and promotional offers on Dunkin’ Donuts food and beverages.
People who download or update the Dunkin’ App to their iPhone or Android smartphone can enjoy mobile offers via a new “My Offers” tab, where they can receive exclusive, geo-targeted regional offers for Dunkin’s famous coffee and other favorite menu items, such as breakfast sandwiches, redeemable at certain participating local Dunkin’ Donuts restaurants.
Some markets will make Dunkin' Donuts mobile offers available beginning this week; others will launch later this year or in early 2013.
Redeeming a Dunkin’ Donuts mobile offer is as easy as selecting an offer in the “My Offers” section of the Dunkin’ App, tapping to redeem it, and then showing the offer’s QR code to a Dunkin’ Donuts crewmember to be scanned.
Examples of Dunkin’ Donuts mobile offers planned for select markets over the coming weeks include special deals such as a 99-cent medium hot chocolate, a buy-one-get-one small coffee offer, and a free Turbo Shot with the purchase of a hot coffee.
John Costello, Dunkin’ Brands chief global marketing and innovation officer, says Dunkin’ Donuts’ mobile offers both reward loyal fans and maintain a level of engagement that distinguishes the brand throughout the country.
“Our busy guests are always on the go, and we know they are increasingly reliant on their mobile devices,” he adds. “Delivering special discounts and promotional offers directly to their mobile devices highlights our unique value proposition and deepens the connection we have with people who make Dunkin’ Donuts part of their daily lives.
“We are excited to enhance our Dunkin’ App with mobile offers, and to continue to make it even easier for on-the-go people to run on Dunkin’.”
With the Dunkin’ App, running on Dunkin’ is quicker and more convenient than ever before. Guests can easily use their Dunkin’ App to pay for food, beverages, and merchandise at participating U.S. Dunkin’ Donuts restaurants by scanning their Dunkin' Donuts Cards stored in the App either in-store or at the drive thru.
The Dunkin’ App also allows guests the option of sending Dunkin’ Donuts Cards to friends, family, and colleagues with the mGift feature. Dunkin’ Donuts Cards can be mGifted three ways: text, e-mail, and Facebook Connect.
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