Industry News | December 6, 2012

Dunkin' Hits the Holiday Home Stretch with New Contests

Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, is kicking off December with some exciting early holiday presents for its Facebook fans. Dunkin’ Donuts has launched two new Facebook promotions, the Top of the WorlDD Photo and Video Contest and the Dunkin’ K-Cup packs K-ountDDown, helping fans celebrate the home stretch of the season with chances to win a ho-ho-host of holiday prizes, including the opportunity to have their photo or video appear high over Times Square on New Year’s Eve, JetBlue airline tickets, and $2,500 toward their rent or mortgage payment in 2013.

Dunkin’ Donuts’ “Top of the WorlDD” Photo and Video Contest gives its Facebook fans the chance to start 2013 “at the top” by having their image broadcast high over the Crossroads of the World in Times Square on its most famous night, New Year’s Eve. Fans can submit their celebratory photos and/or videos wishing their loved ones a happy New Year to a special tab on the brand’s Facebook page. One photo and one video submission will each win the grand prize of a pair of JetBlue tickets. Ten first prize photo and 10 first prize video submission winners (20 total) will each receive a $50 Dunkin’ Donuts Card. Dunkin’ Donuts will select at least one video and one photo to be shown on the Dunkin’ Donuts digital billboard atop Times Square on New Year’s Eve and into New Year’s Day, along with a special series of messages from Dunkin’ Donuts created for the billboard to help keep revelers running as they welcome 2013.
 
As fans count down the days through the holiday season, the “Dunkin’ K-Cup packs K-ountDDown” offers fans a chance to enter to win a daily prize pack, while enjoying tips related to home brewing and holiday entertaining. The daily prize pack includes several items to keep them running on Dunkin’ at home, or while on-the-go, including a Keurig K-Cup brewer, a six month supply of Dunkin’ Donuts K-Cup packs, and a $20 Dunkin’ Donuts Card. And, to help cover one of the biggest home-related bills facing people after the holidays, at the end of the promotion, five grand prize winners will receive $2,500 they can put toward their home or rent payment in 2013.
 
According to John Costello, Dunkin’ Brands chief global marketing and innovation officer, “This has been an exciting year for Dunkin’ Donuts, and as 2012 winds down, it was important to us to find a fun and meaningful way to show appreciation for our Facebook community and the millions of loyal fans who make us part of their daily lives. With our new ‘Top of the WorlDD’ Photo and Video Contest and the ‘Dunkin’ K-Cup packs K-ountDDown,’ we look forward to rewarding our supporters throughout December with fantastic prizes, with the grand finale that puts our passionate fans in the spotlight atop Times Square on New Year’s Eve.”
 
Dunkin’ Donuts is the place to help keep busy, on-the-go people running all throughout December. Dunkin’ Donuts’ holiday lineup features three flavored hot or iced coffee and lattes, including new White Chocolate as well as classic Peppermint Mocha and Gingerbread. Dunkin’ Donuts’ Peppermint Mocha packaged coffee is available for a limited time only in an 8 oz. size at participating restaurants. Mint Hot Chocolate, available year-round at participating Dunkin’ Donuts restaurants, puts a spin on the classic Hot Chocolate, combining the warmth of rich hot chocolate with a cool, invigorating flavor.
 
Perfect for holiday parties, Dunkin’ K-Cup packs are available at participating U.S. restaurants in five popular flavors, including Original Blend, Dunkin’ Decaf, French Vanilla, Hazelnut, and Dunkin’ Dark Roast. For a limited time during the holiday season, guests can also enjoy Peppermint Mocha K-Cup packs and Hot Cocoa K-Cup packs. The suggested retail price for a 14-count box is $11.99.
 
For a great gift that doesn't need wrapping, virtual Dunkin’ Donuts Cards can now be sent via e-mail, text, or Facebook through the mGift feature on the Dunkin’ Donuts mobile app, available for both iPhone and Android smartphones. With the mGift feature, users can send a variety of holiday-themed virtual Dunkin' Donuts cards, which can be redeemed directly from a mobile phone at any of the more than 6,000 participating U.S. Dunkin' Donuts locations. All Dunkin' Donuts mGifts can also be added directly to the Dunkin' App, reloaded right from the phone, and used as a fast, convenient way to pay. Traditional Dunkin' Donuts Cards are also available at any participating Dunkin' Donuts location in amounts from $2 to $100, as well as online, and at many grocery, pharmacy, and big box retailers. Dunkin' Donuts Cards always have no fees and no expiration date.