Industry News | May 2, 2013

Dunkin’ Hits Twitter to Say Hello to Simply Orange

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With National Orange Juice Day this Saturday, May 4, Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, is giving fans easy ways to squeeze some simple excitement from the holiday right now, including an opportunity to win a trip to Florida. Dunkin’ Donuts announces that Simply Orange pure, natural orange juice is now available in refrigerated beverage coolers at participating Dunkin’ Donuts restaurants nationwide. 

To celebrate National Orange Juice Day and the introduction of Simply Orange, Dunkin’ Donuts also launched a special “Simply OJDD” Twitter sweepstakes, offering fans the chance to answer “simple” questions for the chance to win Dunkin’ Donuts mGifts and a vacation for two to Florida for two nights.
 
From now through National Orange Juice Day on Saturday, each day Dunkin’ Donuts will pose Twitter followers a new question around keeping it simple, such as “Tell us one simple way to get your day running” or “What is one simple thing that makes your day better?” People can tweet their answer to @DunkinDonuts on Twitter, using the designated hashtag #SimplyOJDD. Each day, Dunkin’ Donuts will select two winners to receive a $50 mGift. At the conclusion of the sweepstakes, one grand prize winner will receive a vacation for two to Florida for two nights, including airfare and hotel.
 
There is no purchase necessary and the sweepstakes is open to legal U.S. residents residing in the 50 United States, including the District of Columbia, who are eighteen (18) years of age or older. Void where prohibited.  
 
Simply Orange is pure orange juice that does not contain added water, sugar, or preservatives and is gently pasteurized to ensure a fresh-squeezed taste experience. In addition to Simply Orange, Dunkin’ Donuts announces that POWERADE and Vitamin Water are now also available in refrigerated beverage coolers at participating Dunkin’ Donuts restaurants nationwide.
 
In April of 2012, Dunkin’ Brands announced an agreement with The Coca-Cola Company to make Coca-Cola soft drinks, juices, enhanced waters, and energy drinks available at Dunkin’ Donuts and Baskin-Robbins restaurants. 
 
According to John Costello, Dunkin’ Brands’ president, global marketing and innovation, “Our partnership with The Coca-Cola Company is all about giving our guests an even greater array of outstanding beverage options along with our famous coffee, baked goods, and sandwiches. With the addition of Simply Orange, POWERADE and Vitamin Water, Dunkin’ Donuts is reinforcing our position as the brand that offers busy, on-the-go people the most choices for keeping themselves running any time of day.”