Industry News | September 5, 2013

Dunkin’ Makes Right Turn Onto the Kansas Turnpike

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Travelers along the Kansas Turnpike are now running on Dunkin'. Dunkin' Donuts has opened two locations on the Kansas Turnpike with franchisee Rosenfield Restaurants, and a third is scheduled to debut in October. As Dunkin' Donuts continues its growth in non-traditional locations, the company is focused on bringing its line-up of beverages and food to consumers on the road, in the airport, on campus, and anywhere else they need to refuel.

 

"Bringing Dunkin' Donuts to service plazas around the country is just one great example of how our brand is taking successful elements of our traditional locations and translating them into alternative points of distribution," says Grant Benson, CFE, vice president of franchising and business development, Dunkin’ Brands. "Travelers can enjoy their favorite coffee and snacks on the road, and our franchise partners can reap the benefits of Dunkin’ Donuts’ flexible design options and state-of-the-art operating systems."

 

Dunkin' Donuts locations along the Kansas Turnpike can be found at the Topeka Service Plaza, Interstate 70 at Mile Marker #188, and the Matfield Green Service Plaza, Interstate 35 at Mile Marker #97. A third location will open in October at the Towanda Service Plaza on Interstate 35 at Mile Marker #65. Rosenfield Restaurants owns and operates these locations, which serve Dunkin' Donuts' menu of foods and beverages that can be enjoyed throughout the day. These items include a range of hot and iced coffee and espresso beverages; a variety of donuts, muffins, bagels; and breakfast and bakery sandwiches.

 

"As a multi-concept operator, I know what I'm looking for in a franchise brand,” says Steve Rosenfield, president of Rosenfield Restaurants. "Dunkin' Donuts has designed its product mix and serving systems for convenience and maximum speed of service. It was the ideal choice when looking for a restaurant brand that could best serve our customers on the go."

 

Dunkin' Donuts currently has over 500 non-traditional locations, including mass transit stations, travel centers, supermarkets, college campuses, and military bases.