Dunkin’ Brands Group Inc., the parent company of Dunkin’ Donuts and Baskin-Robbins, published Broadening Our Horizons, the company’s third Corporate Social Responsibility (CSR) report. The report outlines Dunkin’ Brands’ ongoing commitment to sustainability efforts to meet the needs of its franchisees, employees, and guests, while serving local communities responsibly and protecting the interests of the planet. Broadening Our Horizons details the progress Dunkin’ Brands has made in the past two years against goals outlined in the company’s 2012 CSR report, Focused on Sustainable Solutions, and sets new goals for the future in the areas of sustainable building, packaging, product sourcing, nutrition, supporting local neighborhoods, and more.
In 2014, Dunkin’ Donuts launched DD Green Achievement, a program designed to help U.S. Dunkin’ Donuts franchisees build sustainable, energy-efficient restaurants. Dunkin’ Donuts has set a goal of developing 100 new DD Green Achievement restaurants by the end of 2016. Dunkin’ Donuts also set a goal to launch DD Green Achievement for U.S. Dunkin’ Donuts restaurant remodels by the end of 2015.
Dunkin’ Brands will publish an interim progress report on DD Green Achievement in 2016, including baselines for energy and water use, reduction targets, and achievements to date. The company has also set a goal of increasing single-stream recycling rates at its corporate headquarters in Canton, Massachusetts, by 15 percent by the end of 2016.
In 2014, Dunkin’ Brands announced a commitment to source only 100 percent sustainable palm oil in the U.S. by 2016. Dunkin’ Brands will work with its suppliers and its franchisee-owned purchasing cooperative to source palm oil that is 100 percent fully traceable to the mill by the end of 2015 and to the plantation by the end of 2016 for use in Dunkin’ Donuts U.S. restaurants. To further its commitment to ending deforestation, Dunkin’ Brands also plans to issue a global sustainable paper and pulp policy for Dunkin’ Donuts and Baskin-Robbins by the end of 2016.
In 2015, Dunkin’ Brands also announced new animal welfare commitments in partnership with the Humane Society of the U.S. Ten percent of all eggs sourced for its breakfast sandwiches in the U.S. will be cage-free by the end of 2016. Dunkin’ Donuts will also map its international supply chain to understand the feasibility of transitioning to 100 percent cage-free eggs globally, and, based on this assessment, establish a global target with interim deliverables towards this goal. Additionally, Dunkin’ Donuts will source only gestation crate-free pork in the U.S. by 2022.
The report also highlights the 2014 launch of Dunkin’ Donuts’ new 30 percent Rainforest Alliance Certified Dark Roast Coffee, the brand’s first national launch of a certified product since the 2004 launch of 100 percent Fair Trade Certified Espresso.
