Industry News | September 3, 2009
Dunkin' Menu Influenced by Southern Expansion
The new Sausage, Egg & Cheese Biscuit Sandwich featuring scrambled eggs, American cheese and flavorful breakfast sausage between a flaky, buttery Oven-Toasted biscuit, is now available at participating Dunkin’ Donuts shops nationwide for the suggested retail price of $2.99.
In select markets, a Sausage Biscuit Breakfast Sandwich will be available for 99 cents with the purchase of any beverage at participating shops through October 6.
"Our customers look to Dunkin’ Donuts for new and innovative ways to enjoy their favorite breakfast sandwiches,” says Frances Allen, brand marketing officer for Dunkin' Donuts.
“The biscuit is yet another choice we offer busy, on-the-go customers seeking delicious breakfasts made exactly the way they want it and at a great price.”
According to The NPD Group/CREST, biscuits are the No. 1 carrier of quick-service restaurant breakfast sandwiches across the country, with servings volume up six percent for year ending June 2009.
Biscuit breakfast sandwiches are the latest addition to Dunkin’ Donuts’ all-day Oven-Toasted menu. Dunkin’ Donuts also recently introduced the Chicken Parmesan Flatbread Sandwich, which features lightly breaded, seasoned chicken topped with melted provolone cheese and marinara sauce served in a crispy flatbread.
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