Industry News | December 11, 2007
Dunkin' Partnerships Fuel National Growth
Dunkin' Donuts has signed an agreement with Hess Corporation to offer its high-quality coffee and donuts in a new self-service station in many of Hess' gas-convenience locations throughout the country. Dunkin' Donuts' presence within Hess Stores will roll out starting in January, primarily outside of New England. The new Dunkin' Donuts self-service stations will offer customers coffee, hot chocolate, and donuts.
Dunkin' Donuts and Sara Lee Foodservice have partnered to offer self-service coffee stations in locations such as office building break rooms, cafeterias, and other venues with large foodservice operations. Dunkin' Donuts will collaborate with Sara Lee Foodservice to identify appropriate locations for the Dunkin' Donuts self-service format.
"Hess and Sara Lee Foodservice are extremely exciting partnerships that we believe will create tremendous value for our company and our franchisees across the country," says Robert Rodriguez, Dunkin' Donuts brand president. "Both agreements will allow us to engage new customers, reinforce our relationship with existing customers and create more opportunities for busy, on-the-go people to keep themselves running with our coffee and baked goods. By reaching more customers in more places more often, we strengthen our brand by generating greater awareness of our menu items and distinguishing ourselves in the marketplace."
"We are thrilled at the opportunity to provide greater value to our customers by partnering with an outstanding brand such as Dunkin' Donuts," says F. Borden Walker, Hess Corporation executive vice president and president, marketing, and refining.
"We are very pleased to expand our successful relationship with Dunkin' Donuts," says Tom Hayes, president of Sara Lee Foodservice. "Bringing the same high-quality, great-tasting coffee available at Dunkin' Donuts locations to new foodservice venues is a great opportunity to expand the reach of both the Sara Lee and Dunkin' Donuts brands."
In recent years, as Dunkin' Donuts has evolved from a regional chain into a national brand, it has established partnerships with other prominent and respected brands, including JetBlue, Aramark and SoBe. In February, Dunkin' Donuts announced a partnership with Procter & Gamble to launch Dunkin' Donuts coffee at retail outlets nationwide.
Dunkin' Donuts is committed to expanding its number of existing U.S. stores, moving into new markets while expanding in its current cities. Within the past year, the company has launched plans or entered into agreements for significant expansion in Las Vegas, Indianapolis, Phoenix, Dallas, Austin, and Houston, among others.
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