Industry News | September 8, 2011

Dunkin’ Plans Five New Markets for Franchising

Dunkin' Donuts announced today that the company is recruiting franchisees for the markets of Denver and Colorado Springs, Colorado; Houston and Waco, Texas; Lincoln and Omaha, Nebraska; Oklahoma City and Tulsa, Oklahoma; and Santa Fe and Albuquerque, New Mexico. The company expects that restaurants in these new markets will begin to open in early 2013.    

"Dunkin' Donuts' plans for these markets is part of an accelerated yet disciplined growth strategy," says Dunkin’ Brands Chief Development Officer John Dawson. "We have generated considerable momentum in markets outside our core northeast markets and are excited to offer additional opportunities for both our existing and new franchisee candidates."

In an effort to keep the brand fresh and competitive, Dunkin' Donuts offers franchisees flexible design concepts including free-standing stores, end caps, in-line sites, kiosks, and gas stations, as well as other retail environments. Dunkin' Donuts has aligned its development strategy to support the growth opportunities and consumer needs of each individual market. In addition, for a limited time, there are special development incentives available in these markets, including reduced royalty fees for the first three years and an extra $10,000 in local store marketing.

"We are looking for qualified candidates with foodservice, operations, and real estate experience to help grow the brand in these new market clusters," Dawson says. "By joining our team, franchisees become part of a nationally established brand with over 60 years of experience and 95 percent brand recognition, receive the benefits of a multi-million dollar advertising fund in addition to world-class training, and ongoing support, among many other benefits."