Industry News | March 20, 2012
Dunkin’ Plays it Cool with Caramel Iced Coffee
With the official arrival of the first day of spring, Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods, is welcoming warmer temperatures with three cool caramel iced coffee flavors: Caramel Turtle, Caramel Almond, and Caramel Mocha.
Available at participating Dunkin' Donuts restaurants for a limited time nationwide, these smooth, freshly-brewed iced beverages are the perfect way to put a spring in your step and keep yourself running any time of day.
The trio of caramel iced coffees joins Dunkin' Donuts' complete lineup of delicious iced coffee flavors, including Blueberry, Caramel, Cinnamon, Coconut, French Vanilla, Hazelnut, Mocha, Raspberry, and Toasted Almond.
Dunkin' Donuts is commemorating the change of seasons and the return of warmer weather with a special one-day "Dunkin' Donuts Spring Begins IceDD Coffee Twitter Sweepstakes." All day today, March 20, starting at 9 a.m. EST, followers of @DunkinDonuts on Twitter can tweet how Dunkin' Donuts iced coffee puts an extra spring in their step, using the hashtag #IceDD.
All participants have a chance to win one of ten $50 Dunkin' Donuts cards along with a Dunkin' Donuts Cup Koozie to keep them looking and feeling cool in spring. Click here for official rules and additional information related to the "Dunkin' Donuts Spring Begins IceDD Coffee Twitter Sweepstakes.
"With temperatures heating up across the country just in time for the first day of spring, many of our guests are celebrating with a refreshing iced coffee," says John Costello, chief global marketing and innovation officer at Dunkin' Brands. "With the addition of our limited time only caramel iced coffee flavors, guests have more options than ever to customize their favorite warm-weather beverage for that perfect pick-me-up."
Dunkin' Donuts is the No. 1 retailer of iced coffee in America. The brand has been at the forefront in developing an innovative process for brewing iced coffee, which has set the standard for the industry. The process, called double brewing, uses twice the amount of coffee when making the beverage to achieve consistent flavor and freshness that are never compromised at the expense of serving it cold. The result is a smooth, rich taste sensation of iced coffee that is never bitter or watered down.
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