Industry News | June 1, 2012
Dunkin’ Rings “NASDDAQ” Bell for National Donut Day
Today, June 1, is National Donut Day, and to celebrate, Dunkin’ Donuts, America’s all-day, everyday stop for coffee, donuts and baked goods, is treating guests to a free donut of their choice (while supplies last) with the purchase of any beverage.
Dunkin’ Donuts is also celebrating on Twitter, with the National Donut Day Twitter Sweepstakes. Today, followers of @DunkinDonuts on Twitter will be challenged with a half-dozen donut trivia questions about Dunkin’ Donuts’ donuts through the years.
For each question, those who answer correctly and use the special hashtag #DDonut will be entered for a chance to win a $50 Dunkin’ Donuts Card. Dunkin’ Donuts will award a total of six $50 Dunkin’ Donuts Cards throughout the day.
As part of the brand’s National Donut Day festivities, Dunkin’ Donuts will also ring the NASDAQ stock market Opening Bell at the NASDAQ MarketSite in New York City’s Times Square. Additionally, in honor of the holiday, NASDAQ will unofficially change its name to “NASDDAQ” for the day, incorporating Dunkin Donuts' iconic pink and orange D's into the NASDAQ logo while changing the “Q” to include a donut.
National Donut Day also coincides with today’s unveiling of Dunkin’ Donuts’ first-ever digital billboard in Times Square. The new digital billboard will not only showcase Dunkin’ Donuts’ latest product offerings, but will also showcase the brand’s passionate fans whose images will be broadcast high above the “Crossroads of the World” to the millions of people who travel through Times Square each day.
In true Broadway fashion, acclaimed Broadway producer and director Harold Prince will join Dunkin’ Brands at NASDAQ to help launch the new billboard. Prince was invited to participate in the ceremony after writing a letter to Dunkin’ Donuts’ leadership earlier this year, encouraging the change to digital. The new digital billboard will also promote Prince’s play, Prince of Broadway, The Musical of a Lifetime, which will hit Broadway in 2013.
“National Donut Day is an important holiday to Dunkin’ Donuts, and is a perfect opportunity to connect with our loyal donut fans,” says John Costello, chief global marketing and innovation officer at Dunkin’ Brands. “As the donut leader we are excited to celebrate with our guests in as many ways possible, whether it is in our restaurants with a free donut with a purchase of a beverage, online with chances to win Dunkin’ Donuts Cards on Twitter, or in Times Square with the reveal of our new digital billboard.”
National Donut Day, held the first Friday of June each year, was originally established in 1938 by the Chicago Salvation Army to honor women who served donuts to soldiers during World War I.
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