Industry News | November 28, 2012
Dunkin' Taking Holiday Cheer to the Twitterverse
‘Tis the season to celebrate with a White Chocolate, Peppermint Mocha, and Gingerbread coffee or latte at Dunkin’ Donuts. To celebrate the brand’s newest seasonal beverage flavor White Chocolate, in addition to the return of Peppermint Mocha and Gingerbread coffee and lattes, Dunkin’ Donuts has a new way for its Twitter followers to share which flavor brews holiday cheer.
Beginning today and continuing through December 3, Dunkin’ Donuts will host the “Flavor-Full HoliDDay Coffee Twitter Sweepstakes,” asking followers to share their seasonal flavor preference for a chance to win one of three daily $50 mGifts.
In a unique twist, Dunkin’ Donuts is adding an interactive element to this sweepstakes as it introduces its redesigned Twitter brand profile, by allowing fans to tweet which Dunkin’ Donuts seasonal coffee flavor puts them in the holiday spirit with the designated hashtag of their choice: #DDWhiteChocolate, #DDPeppermintMocha, or #DDGingerbread, along with hashtag #Entry. While fans vote, corresponding cups of Dunkin’ Donuts iced coffee displayed on the header image of the brand’s official Twitter page will fill up. Throughout the sweepstakes, fans can track which seasonal flavor is trending and Dunkin’ Donuts will share which flavor reigned supreme at the end of the promotion.
Scott Hudler, vice president of global consumer engagement for Dunkin’ Brands, says the “Flavor-Full HoliDDay Coffee Twitter Sweepstakes” was inspired by Dunkin’ Donuts’ interest in updating its Twitter brand page in a unique and engaging way.
“We saw the Twitter redesign as an opportunity to work closely with our digital partners to create something innovative for our growing community of 183,000-plus followers. Launching the ‘Flavor-Full HoliDDay Coffee Twitter Sweepstakes’ with our header photo capturing our fan’s votes in real-time showcases our commitment to promoting a two-way dialogue with our followers, while allowing them a fun chance to win an mGift and keep themselves going during the busy holiday season.”
In addition to Dunkin’ Donuts’ hot and iced seasonal coffee and lattes, the brand is serving up a host of holiday items to keep people running throughout the busy weeks ahead. Available year-round at participating Dunkin’ Donuts restaurants nationwide, Dunkin’ Donuts’ Mint Hot Chocolate puts a spin on the classic Hot Chocolate, combining the warmth of rich and delicious Hot Chocolate with a cool, invigorating minty flavor. Dunkin’ Donuts’ new Peppermint Mocha and Hot Cocoa K-Cuppacks are available at participating U.S. restaurants and allow guests to brew a cup of coffee or hot cocoa in under one minute at the touch of a button. Also perfect for holiday parties or gatherings is Dunkin’ Donuts’ Peppermint Mocha packaged coffee, which is available for a limited time only in an 8-ounce size at participating restaurants.
Dunkin’ Donuts also offers holiday themed donuts for a sweet seasonal treat. Dunkin’ Donuts’ new Red Velvet Drizzle Donut is a glazed red velvet cake donut with cream cheese icing drizzle. Dunkin’ Donuts’ new Red Velvet MUNCHKINS are the glazed red velvet cake in a festively fun bite size. And, Dunkin’ Donuts’ new Holiday Star Donut features a star-shaped, bavarian creme filled donut topped with green icing and white star sprinkles.
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