Industry News | October 24, 2013
Dunn Bros Coffee Levels Up with Payment, Loyalty App
Dunn Bros Coffee, the specialty coffee brand with more than 80 locally owned shops, announced the franchise-wide rollout of its mobile payments and loyalty app.
With the Dunn Bros app, franchisees can better cater to the most important part of their business: their customers. The app provides a faster, easier payment experience and includes a list of the closest shop locations and a menu that customers can easily access anywhere. To reward loyal customers, the app automatically unlocks $3 of credit to spend at Dunn Bros for every $50 customers spend. The app also offers customers the option to donate a portion of their loyalty rewards to a neighborhood food shelf, a reflection of the company’s commitment to the local communities it serves.
The Dunn Bros app is powered by LevelUp, the mobile payment and loyalty network. This means franchisees will have access to all the benefits of LevelUp’s payment and loyalty infrastructure, including customer data that enables franchisees to better understand customers’ purchase patterns; engagement tools within the Dunn Bros app that let franchisees act on the data to better segment customers and provide more relevant offers that result in increased sales and visit frequency; and lower payment processing on app transactions.
“Dunn Bros understands the importance of moving quickly in order to remain relevant to customers. While others might be content to sit on the sidelines until a clear winner emerges in the mobile payments space, we've adopted an ‘act and iterate’ strategy,” says Laura Radewald, CMO at Dunn Bros. “We’re seeing a significant lift in average ticket for app customers after just four weeks and are excited to be rolling our app out system-wide over the coming months.”
“Our customers love the app,” says Paula Martinez, store owner at Dunn Bros' Bettendorf, Iowa, one of the four app pilot locations. “Customers pay with the app all the time, which is helping us increase sales, speed-up the checkout process, and save money on payment processing fees. Our customers find it easy to use, and they love the rewards, so it’s a hit with both customers and staff.”
After a successful pilot at four regionally dispersed Dunn Bros shops, the app will begin rolling out to all Dunn Bros Coffee shops and is expected to be live system-wide by early December.
Food & Beverage