Industry News | February 16, 2012

DVD Release of “Hop” Signals Easter Sweets at Krispy Kreme

Krispy Kreme is bringing you two delicious, egg-shaped treats to celebrate the Blu-ray and DVD release of Universal Pictures’ Easter-themed family comedy HOP, from the creators of Despicable Me.

The new Sprinkled Chocolate Iced Egg with Kreme Filling and Drizzled Iced Egg with Chocolate Kreme Filling Doughnuts are available March 12 through April 8 at participating U.S. and Canada Krispy Kreme locations. 

“We’ve captured the delightfulness of this hilarious hit family comedy in two great-tasting, egg-shaped treats,” explains Ron Rupocinski, Krispy Kreme corporate chef. “They’re a fun and colorful way for your family to celebrate the arrival of spring and the Blu-ray and DVD release of HOP.”

The Hunt Is over! Fill your baskets with these two new tasty treats at participating Krispy Kreme shops and participating Walmart locations:

  • Sprinkled Chocolate Iced Egg with Kreme Filling: A chocolate iced, egg-shaped doughnut featuring spring-themed sprinkles and Kreme filling.
  • Drizzled Iced Egg with Chocolate Kreme Filling: An egg-shaped doughnut topped with orange icing and drizzled with blue and green icing.

 

“We are thrilled to bring the excitement and anticipation surrounding the upcoming Blu-ray and DVD event release of HOP to our fans,” says Dwayne Chambers, chief marketing officer for Krispy Kreme. 

“We are continually seeking ways to bring new and innovative products and partnerships to our retail and wholesale consumers. Partnering with Universal Studios Home Entertainment gives us the perfect opportunity to share the joy that is Krispy Kreme and the fun and humor of HOP with Krispy Kreme fans of all ages.”

Krispy Kreme Egg-Shaped Doughnuts are also available in assorted six-count boxes on Krispy Kreme displays at participating Walmart locations, March 23 through April 8.