Industry News | March 23, 2010

Each Customer Who Scratches Also Wins

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Salsarita’s Fresh Cantina launched a Scratch & Win promotion in which every guest is an instant winner. Until April 12, Salsarita’s will distribute 300,000 complimentary Scratch & Win cards to customers with the chance to win the Grand Prize of a free entrée up to $10 in value once a week for an entire year. Each of its nearly 100 locations will have a Grand Prize winner. Additional prizes include various free menu items or discounts.

“The beauty of this promotion is that every card is an automatic winner, offering us the opportunity to thank our guests for visiting Salsarita’s while increasing trial and showcasing our delicious menu items,” says Paul Mangiamele, president and CEO of Salsarita’s Fresh Cantina. “We invite everyone to visit their nearest Salsarita’s and take advantage of our Scratch & Win promotion in the hopes to win a free meal once a week for a whole year.”