Industry News | April 5, 2010

To Ease Tax Pain, Cinnabon Will Give Away Cupcakes

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On Tax Day, April 15, from 6 p.m. to 8 p.m. at participating U.S. mall-based bakeries, Cinnabon is giving away free bite-sized portions of its new cupcakes.

“At Cinnabon, we believe that ‘life needs frosting,’” says Gary Bales, Cinnabon president. “Everyone deserves to splurge every once in awhile, so we’d love to be the frosting on our guests’ day—particularly on days as painful as Tax Day. We’re also excited about featuring something new to enjoy—Cinnabon cupcakes.”

Bite-sized cupcake flavors available Tax Day include: Cinnacake Classic, vanilla cake infused with Cinnabon’s Makara Cinnamon, topped with its signature cream cheese frosting and Makara Cinnamon; Chocolate Passion, decadent chocolate cake topped with rich, chocolate buttercream frosting; Vanilla Bliss, vanilla cake topped with vanilla buttercream frosting; and 24-Carrot Cake, carrot cake with a hint of pineapple and coconut, topped with Cinnabon’s signature cream cheese frosting and orange sugar sprinkles.

As part of the promotion, guests can enter the brand’s online essay contest now through April 15 for the chance to win a $100 gift card. In 500 words or less, participants should explain why their life needs Cinnabon frosting.