Industry News | August 27, 2013

East Coast Wings Continues Its Growth Outside of NC

Continuing with an aggressive plan to spread wings outside of its North Carolina hub, East Coast Wings & Grill is bringing its 75 flavors of buffalo-style wings to the state of Georgia.

The new location is a result of a franchise development agreement that was signed with franchise group Rulian Restaurant Group to open multiple stores across the northern area of Atlanta and surrounding markets.

East Coast Wings & Grill signed a lease agreement to join the Marketplace at Millcreek, located on Mall of Georgia Boulevard in Buford, Georgia, and is projected to open December 2013.

The Buford location is the first of five restaurants that are a part of the multiunit deal to develop this area.

“As expected, 2013 has been a big year for East Coast Wings,” says Sam Ballas, CEO of East Coast Wings & Grill. “Following a successful expansion out of North Carolina, the development of our quick-service prototype, and continued sales growth, we are excited to bring our flavorful, freshly prepared food to Georgia families.”

The company successfully opened its first location outside of North Carolina earlier this year in Pleasanton, Texas.

“Moving forward with a dedicated focus on strategic market development, we are confident the Atlanta area will be yet another successful market for us,” Ballas says. “As we are establishing roots in Buford, we look forward to enhancing our franchise network.”

Proving success in any economic climate with 38 consecutive quarters of same-store sales increases, East Coast Wings & Grill focuses on freshly prepared food for families.

It deviates from the standard alcohol-driven environment that is commonplace in many wing concept restaurants (alcohol sales attribute for less than 11 percent of total sales).

While its 75 flavors of buffalo-style wings and nine heat-intensity indexes remain the staple of the menu, East Coast Wings & Grill’s offers an extensive six-page menu of fare including burgers, salads, sandwiches, and more.