Industry News | August 9, 2013

East Coast Wings Cooks Up Quick-Service Prototype

East Coast Wings & Grill, known for their 75 flavors of buffalo style wings, is serving up another way for families to spice up dinnertime. Expansion efforts are building momentum as the North Carolina-based chain opens its second quick-service, On-The-Go location.

 

The On-The-Go restaurant features an abbreviated menu of 35 items, including wings, burgers, sandwiches, salads, and wraps. In addition, the new quick service spot offers take-out service for customers on the fly and includes seating for 60, versus the 140 average seats in traditional, full-sized East Coast Wings & Grill locations.

“Staying true to our quality product and service, the new On-The-Go location offers a convenient spin for our customers,” says Sam Ballas, CEO of East Coast Wings & Grill. “We are excited to bring communities a new way to enjoy our delicious food closer to home.”

The first On-The-Go model of its kind opened in January 2011 in Greenville, North Carolina. A second location opened this summer in Clemmons, NC.

Ballas adds “several other” On-the-Go prototypes are in the works, but that while he projects the casual-dining model to grow from 26 to more than 100 units in the next five years, the growth potential of the On-the-Go model is “unlimited.”

“Holding true to our brands philosophy- driving unit level economics, this On-The-Go unit allows our existing franchise base to expand in niche markets around their full serve model. The On-The-Go model is also designed to penetrate high-density markets, like New York City, as we hedge the coming real estate squeeze on space, and this model will be our international play,” he says.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.