Industry News | October 23, 2013
East Coast Wings & Grill Chips in to Fight Breast Cancer
For the fourth consecutive year, East Coast Wings & Grill is “chipping” in to support breast cancer awareness.
Aligning with National Breast Cancer Awareness Month, the North Carolina–based chicken wing franchise is inviting guests to join them in the fight against breast cancer by offering pink tortilla chips and salsa, as well as pink 12 oz. cups throughout the month of October. Each time a guest purchases the $2.99 chips and salsa—available at all full-service locations—10 percent of sales will be donated to Susan G. Komen for the Cure. In addition, 100 percent of pink cup sales ($2.00 each) will also be donated to the charity.
“For the fourth year, we are proud to come together as a company and support a cause that hits home for so many. Our goal is to bring families around great food to support an ever better charity,” says Sam Ballas, CEO of East Coast Wings & Grill. “With more work to be done, we look forward to continuing our support for Susan G. Komen for the Cure.”
Additionally, all East Coast Wings & Grill locations will participate in “Give Back Night” on Tuesday, October 29, where 10 percent of all restaurants’ net sales will be donated to the charity.
Last year’s “Give Back Night” raised approximately $15,000 system wide.
Food & Beverage
QSR® magazine has always found space to report on the charitable works and deeds of members of the foodservice community. But recently it became important to us to step up our efforts, and the decision was made to consolidate these stories in one place so you, the reader, could easily learn about what the industry is doing when it comes to giving back.
Our hope is that these pages will inspire and motivate you to take up your own cause—whatever that might be—to make our world a better place.
Dave Thomas, founder of Wendy's International, told readers in the very first issue of QSR magazine that "Profit is not a dirty word." But Thomas also worked tirelessly for the many charitable causes that touched his life. In so doing, he proved that running a successful business extends beyond the bottom line and that the real rewards in life are measured in a currency far greater than the dollar.
So let these stories inspire you to find your cause, if you haven't already done so. We encourage you to let us know what you're doing, so that others might follow your lead, pickup your cause, and contribute in ever more positive ways to our communities and lives.
Among the causes that QSR magazine supports is CureSearch for Children’s Cancer. CureSearch for Children’s Cancer funds the lifesaving, collaborative research of the Children’s Oncology Group, the world's largest, cooperative pediatric cancer research organization. More than 5,000 physicians, nurses and other researchers, at more than 200 hospitals in North America, treat 90 percent of children with cancer. Funding efforts by CureSearch allows children with cancer to receive world-class treatment and care close to home.
Only research cures children’s cancer. The cure rates have risen from 10% forty years ago to a 78% overall cure rate today. Our goal is 100%.
Be part of the cure. Together, we can conquer children’s cancer.
The U.S. Congress has under consideration a bill that would provide $150 million for childhood cancer research. CureSearch offers an easy email template to write your federal representatives in support of this bill. It may be the most rewarding five minutes you spend today.