Industry News | March 2, 2012

“Eat This, Not That!” Gets the Skinny on Arby’s

Arby’s, the restaurant famous for classic and Angus roast beef, thinly-sliced in store daily, announced today an agreement with Eat This, Not That!, the popular Men’s Health magazine book franchise, to license “Eat This” approved menu items via Rodale Inc.’s custom content group.

Arby’s will feature Eat This approved items, including sandwich and salad options within a 500-calorie range, on Arby’s website, social media channels, and in-store promotions.

Eat This, Not That! has helped millions of people make smarter food choices at their favorite restaurants,” says Jo Ann Herold, vice president of brand marketing for Arby’s. “Their concept is easy and effective—it’s the perfect partner to help us communicate that Arby’s has great tasting, lower calorie options, and help our customers make more informed choices about foods they have come to know and love.”

“We enjoy working with companies that understand the value of offering more wholesome alternatives on their menu, and Arby’s has made notable strides in this area,” says Duncan Milne, VP of custom content for Rodale, which publishes the Eat This, Not That! series.

The Arby’s menu will feature the following Eat This approved items:

  • Roast Beef Classic Combo: A classic Roast Beef Sandwich with a crunchy side salad (before dressing) and cold bottled water create a complete meal for fewer than 500 calories.
  • Roast Beef Classic Sandwich: Featuring roast beef freshly sliced in store and made fresh to order, this Arby’s staple has fewer than 400 calories (less than 38 percent from fat) and fewer than 1,000 milligrams of sodium.
  • Cravin’ Chicken (Crispy): This crispy sandwich is 510 calories, provides 15 percent of the daily value for iron, and contains fewer than 1,200 milligrams of sodium.
  • Cravin’ Chicken (Roast): With fewer than 400 calories, this sandwich features roast chicken, contains only 6 percent of calories from saturated fat, and 1,000 milligrams of sodium.
  • Farmhouse Salad: Served with roast chicken, this salad packs just 250 calories before dressing and includes loads of good-for-you vegetables including fresh, crunchy lettuce, red onion, and juicy, diced tomatoes.
  • Jr Roast Beef Sandwich: Fewer than 300 calories, Arby’s roast beef is slow roasted and freshly sliced in the restaurants, and provides 15 percent of the daily value for iron.
  • Jr Ham & Cheddar: This sandwich staple has fewer than 250 calories (fewer than 38 percent from fat), less than 13 percent of calories from saturated fat, and fewer than 1,000 milligrams of sodium.

 

To learn more about all of the Eat This, Not That! approved Arby’s menu items, including nutrition tips and tricks, visit: http://arbys.com/eatthisnotthat