Industry News | April 10, 2013

Edible Arrangements Debuts 6 New Fresh Fruit Bouquets

Edible Arrangements wants everyone to have a chance to “Make Today a Little Sweeter” with the launch of its new collection featuring six personal-size fresh fruit bouquets that are perfect for any sentiment.

The collection offers an assortment of handcrafted fruit bouquets at a price point that makes giving easy and affordable. The Make Today a Little Sweeter line starts at $35 and includes bouquets perfect for occasions ranging from congratulations to thanks and cheer.
 
“Edible Arrangements products are a great addition to birthdays and holidays, and now guests can sweeten every day for the special people in their lives,” says Edible Arrangements CEO Tariq Farid. “The Make Today a Little Sweeter line is designed to provide a fresh and healthy way to brighten anyone’s day. It’s the perfect way to ‘WOW’ that special person who needs some encouragement, deserves congratulations, or just a little cheer.”
 
To celebrate the new line, Edible Arrangements is giving away Make Today a Little Sweeter fruit bouquets this month on Facebook. To enter, fans are invited to share how they would like to make someone’s day a little sweeter.
 
Weekly stories will be selected to receive a complimentary arrangement from the new collection to help fans “Make Today a Little Sweeter,” and brighten someone’s day. The giveaway has already garnered more than 8,000 entries, proving that guests are excited to share stories of everyday “sweetness.”
 
The Make Today a Little Sweeter collection features an assortment of arrangements, including:
 
-Cheer Me Up Bouquet - featuring sun-shaped pineapple, strawberries, honeydew, cantaloupe, and grapes artfully arranged in a ceramic container.
 
-Get Well Bouquet - a full of color fruit bouquet including orange slices, pineapple-shaped daisies, strawberries, honeydew, cantaloupe, and grapes.
 
-Thank You Bouquet - featuring daisy-shaped pineapples, fresh strawberries, grapes, and signature white and semisweet chocolate-dipped bananas.
 
-Love Bouquet - filled with small and large pineapple-shaped hearts, apple fruit truffles with swizzle, strawberries, and grapes.
 
-Congratulations Bouquet - with large and small star shapes, cantaloupe, honeydew, strawberries, grapes, and apple truffle pieces.
 
-Just Because Bouquet - arranged with a pineapple-shaped cupcake, hand-dipped in semisweet and white chocolate and topped with sprinkles, accompanied with apple fruit truffles with swizzle, strawberries, grapes, and pineapple.
 
The line also includes two dipped fruit boxes:
 
-Just Because Chocolate Dipped Fruit Box - Strawberries dipped in gourmet semisweet chocolate featuring white swizzle and chocolate morsels.
 
-Thank You Chocolate Dipped Fruit Box - Four strawberries and four apples dipped in gourmet semisweet chocolate and topped with swizzle, plus four bananas hand-dipped in both white and gourmet semisweet chocolate.
News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.