Industry News | July 2, 2013

Edible Arrangements Targets Guests on the Go

Edible Arrangements is making it easier than ever for guests to enjoy their fresh fruit treats, chocolate dipped fruits, and premium fresh fruit bouquets with the launch of all new Edible To Go Locations designed for shopping malls and other high-traffic venues.

 

Two years in development, the new Edible To Go Locations are now ready for action. The streamlined mall units are decorated with colorful, contemporary graphics and offer an array of fresh cut, all-natural fruits, smoothies, fresh squeezed lemonade, and orange juice, fresh fruit salads, sundaes and parfaits, as well as fresh fruit arrangements.

 

“The launch of our new Edible To Go Locations is a major step forward for our company,” says Tariq Farid, founder and CEO. “It’s all about bringing our wonderful fruit treats and service to guests in new and innovative ways. We know both our current and first-time guests are going to love the experience.”

 

Edible To Go Locations will be a major new avenue of business development for Edible Arrangements franchisees, along with traditional storefronts and online sales. The first locations are launching this summer at Mall Street Matthews in Louisville, Kentucky, and King of Prussia Mall just outside of Philadelphia. The Chandler Fashion Center in Chandler, Arizona, will follow with plans to expand the concept to additional markets by the end of the year.

 

Guests of all ages can watch as on-staff fruit experts create personalized treats by dipping fresh fruit in chocolate and adding toppings such as coconut, chocolate chips, almonds, and sprinkles. Other treats include ready-to-go Fresh Fruit Truffles, chocolate dipped caramel apples, and fruit bouquets or boxes of dipped fruit. In addition, guests can place orders for fruit arrangements and gifts to be delivered by one of Edible Arrangements 1,100 stores.

 

Fresh fruit delights on the menu at Edible To Go Locations include:

 

Chocolate Dipped Fruit – Guests can select fresh fruit to dip and top with their choice of chocolate and toppings. Or shoppers on the fly can choose from guest favorites that are dipped fresh and ready to go, including chocolate covered strawberries, Cinnamon Chocolate Apple Wedges, and double dipped bananas. Additional choices include chocolate dipped caramel apples, pineapple pops, and new Fresh Fruit Truffles.

Fresh Fruit Salads, Sundaes, and Parfaits - Available with a choice of fruit and toppings.

 

Healthy, All Natural Beverages – Fresh Fruit Smoothies, Fresh Lemonade and Limeade, Fresh Squeezed Orange Juice, all with no preservatives or additives.

 

Fresh Fruit Arrangements and Dipped Fruit Boxes – Selection of freshly made fruit bouquets and chocolate dipped fruit gift boxes, ready to pick up and enjoy.

 

“Our new Edible To Go Locations are custom-made for people who appreciate premium foods and snacks that are as fresh and healthy as they are delicious,” Farid says. “We know when guests are able to see and taste our amazing fresh fruit products, it will make them say ‘Wow!’.”