Edible Arrangements International, the pioneer and leader in handcrafted fruit arrangements, names franchise veteran John Wuycheck vice president of franchise development to lead the 1,100-unit concept’s global expansion.
Industry News | February 18, 2013
Edible Arrangements Welcomes John Wuycheck to its Team
Wuycheck brings more than 10 years of retail franchise development and sales experience to the position. He was previously vice president of new business development for Seattle’s Best Coffee Company, where he was responsible for the re-launch of the company’s franchising program.
“John is the perfect addition to the Edible Arrangements team at this point in our growth,” says Tariq Farid, founder and CEO of Edible Arrangements. “He brings experience and leadership, in addition to a proven track record with growing retail concepts.”
In his role, Wuycheck will oversee the development team, as well as spearhead national and international franchise growth, including the expansion of Edible To Go, the quick-serve concept that offers convenient, on-the-go dipped fruits, salads, and smoothies, along with traditional arrangements.
Wuycheck began his career in franchising with an eight-year tenure at Cold Stone Creamery, where he led the growth of the concept as vice president of franchise development.
Wuycheck is a graduate of The University of Kansas with a bachelor's degree in business administration.