Industry News | June 20, 2000

Einstein Bros. Announces Kids to Camp Fundraiser

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Einstein Bros. has partnered with The Salvation Army to send underprivileged children from all over the nation to the Salvation Army's Day and Summer Camps.

Beginning June 19 through July 23, Einstein Bros. locations will provide tent-themed donation boxes asking customers to support the Kids to Camp fundraising program. Einstein Bros. has set a goal of $400.00 per store. Each location's employees will don camping hats with the Kids to Camp logo to create a fun environment and help boost support of the program. Stores will also compete to raise the most amount of money. Customers will be encouraged to donate monies in cash or check through a donation box at the register.

All contributions throughout the promotion will be collected and presented to the Salvation Army by Einstein Bros. Bagels at the end of July. One hundred percent of the monies donated by Einstein Bros. customers will be used for local summer and day camp programs in local communities where Einstein Bros. has stores.

The Salvation Army camps impact the lives of thousands of children from low-income families. The day and summer camps offer activities that build teamwork, interpersonal relationships, communication skills, confidence and self-esteem. The Salvation Army sent more than 156,000 children to summer and day camps nationwide in 1999.

Currently, there are 464 ENBC retail bagel stores in 29 states and the District of Columbia of which 376 stores operate under the Einstein Bros. Bagels brand name and 88 stores operate under the Noah's New York Bagels brand name. Einstein Bros. and Noah's stores are unique bagel cafes and bakeries featuring fresh-baked bagels, a variety of cream cheese spreads, specialty coffee drinks, soups, sandwiches and salads.