Industry News | June 4, 2008

Einstein Bros., Noah's Offer Bagel Deal

To encourage guests to donate to the Make-A-Wish Foundation, all company-owned Einstein Bros. Bagels and Noah's Bagels, except those in Massachusetts, will offer a Bagel and Shmear to all guests for 99 cents June 6-8. Guests are encouraged to "donate the difference" of $1.50 between a regularly priced Bagel and Shmear ($2.49) and the 99-cent special Bagel and Shmear offer to support the children's wish-granting charity.

A donation is not required for guests who visit participating restaurants to get the 99-cent Bagel and Shmear deal. But guests will be encouraged to give the $1.50 difference--or a donation of any amount--to the Make-A-Wish Foundation to help grant the wishes of children with life-threatening medical conditions.

The goal of this three-day event during the Make-A-Wish Foundation's Destination Joy campaign is to raise $500,000 for its wish-granting efforts. All donations made during the event will go directly to the Foundation.

Destination Joy, which runs nationwide from June 3-12, is the Make-A-Wish Foundation's annual campaign to raise funds and resources so the organization can grant more wishes. The Foundation grants the heartfelt wishes of more than 13,000 kids a year-one every 40 minutes. But that's only half of the 27,000 children it estimates are diagnosed with a life-threatening medical condition in the United States annually.

Einstein Bros. and Noah's will also be the official retail destination to purchase magnetic Wish Stars for $2. The Wish Stars will be available at all company-owned locations and Manhattan Bagel franchise locations beginning June 6.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.