Industry News | October 15, 2004

Einstein Bros. Repositions as Cafe

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New World Restaurant Group announced yesterday that it has repositioned its Einstein Bros. bagel concept as Einstein Bros. Cafe. The new concept offers a lunch and dinner menu "with a culinary focus on innovative items using the freshest and highest quality ingredients," according to a statement released by the company.

The restaurant’s new look is designed to position Einstein Bros. Café as a dine-in choice conducive to meetings, family meals, and groups dining out together. The first unit of the quick-casual restaurant will open in Denver on Monday. Plans call for conversion of the remaining Einstein Bros. Bagel locations on a market-by-market basis.

The menu offers items such as Brie and Black Forest Ham, served warm on a baguette with sweet grain honey mustard, apples and greens; Harvest Chicken Salad, roasted chicken, walnuts and dried cranberries tossed in a creamy stone-ground honey mustard dressing served on a croissant; Turkey Classic, smoked bacon, roasted turkey, butter lettuce, vine ripened tomatoes and spicy roasted tomato spread served on a grilled rustic white bread; Fresh Mozzarella and Tomato, served on a baguette with roasted red peppers, fresh basil and fig balsamic vinaigrette; and Italian Chicken Panini, served warm on a ciabatta with roasted chicken, pepperoni, pesto, spinach and roasted red pepper with mozzarella and provolone cheese.

Einstein Bros. Café’s new menu also provides options to those seeking low fat and low carbohydrate selections. The 100% Albacore Tuna Salad, served on artisan wheat with cucumbers, red onions and butter lettuce; and Low Fat Turkey Chili and Minestrone soups each have less than 10 grams of fat. Several menu items with less than 20 grams of net carbohydrates have been created and include Tuna Nicoise, a lettuce wrap with vine ripened tomatoes, cucumbers, red onions, black olives and lemon caper vinaigrette and Tandoori Chicken with tomatoes, cucumbers, fresh cilantro, red onions with lemon garlic dressing and Asparagus soup. All egg breakfast frittata sandwiches are available "naked," served with fresh fruit or sliced tomatoes.

Einstein Bros. Café has a "tossed to order" salad station, where guests can see their selection being tossed fresh. Options include the Mediterranean Chicken, eggplant, roasted red peppers, cucumbers, almonds, black olives, goat cheese and fig balsamic vinaigrette; and Bros. Bistro, seasonal greens with raspberry vinaigrette, sweet roasted walnuts and gorgonzola cheese. Additionally, the culinary team has created a premium list of signature salad dressings including fig balsamic vinaigrette, citrus asiago and lemon caper vinaigrette.

Bagels will still be there, too.