Einstein Noah Restaurant Group Inc. announced the signing of a multi-unit development agreement with American Equity International LLC to franchise Einstein Bros. Bagels restaurants and continue to expand the brand.

Based in Houston, American Equity International LLC plans to open at least five Einstein Bros. restaurants within the next five years in the greater Houston area, including Sugar Land. They will be the first franchised Einstein Bros. stores in the area.

“The craveable food and comfortable atmosphere of the popular Einstein Bros. brand fit in well with the neighborhood,” says Jon-Michial Carter, president of American Equity International LLC. “I am pleased that we are planning to bring its neighborhood-friendly atmosphere and variety of great tasting menu items with high-quality ingredients and quick casual service to the residents.”