Industry News | November 17, 2011

Einstein Bros. Trots Out a Mile High Sponsorship

This Thanksgiving, turkey trotters will come together for bagels and a good cause.

Einstein Bros. Bagels announced it will sponsor the 2011 Mile High United Way Turkey Trot race, which is Mile High United Way’s top fundraiser. Proceeds from the four-mile run/walk will support Mile High United Way's School Readiness, Youth Success and Adult Self Sufficiency initiatives.

This is the second year in a row that Einstein Bros. Bagels has sponsored the Mile High United Way Turkey Trot race.

“Einstein Bros. Bagels has always encouraged healthy lifestyles in the communities we serve and partnering with Mile High United Way again shows our commitment to that mission,” says Jeff O’Neill, CEO and president of Einstein Noah Restaurant Group Inc.  “As a Colorado-based company, we want to show our local community that we are not only dedicated to serving healthier menu items, but are also committed to encouraging healthy lifestyles and activities.” 

As part of the sponsorship, Einstein Bros. Bagels will have a booth at the Turkey Trot finish line where mini bagels, coupons, and other goodies will be given to participants. In years past, the Mile High United Way Turkey Trot has attracted nearly 10,000 Thanksgiving Day trotters.

“We are excited and thankful to continue our partnership with Einstein Bros. Bagels,” says Robert Thompson, director of media relationsfor Mile High United Way. “Mile High United Way is committed to helping create opportunities for a better life for all in our community. Einstein Bros. Bagels is on a mission to promote nutritious and active lifestyles. Together at the Turkey Trot, we are an unbeatable team celebrating Thanksgiving, our community, and the spirit of the season.”

Throughout the entire month of November, Einstein Bros. Bagels locations will implement fundraisers benefiting the Pikes Peak United Way, Foothills United Way, and Mile High United Way, all in an effort to create positive, lasting changes in Colorado communities.