Industry News | July 8, 2008
Einstein Noah to Add Ripple Screens
With the addition of screens in Einstein Bros. and Noah’s, the Ripple network will reach nearly 30 million people each month, expanding Ripple’s footprint in the Midwestern and Eastern regions, particularly the major metropolitan markets of Chicago, Boston, Detroit, Washington D.C., Philadelphia, and Miami.
The contract between Ripple and Einstein Noah highlights both brands’ commitment to the connection between customers and community. Ripple’s network of screens integrates national content like news, weather, and entertainment stories with customized, community-focused news and local event listings. This compelling blend of information and community forum is paired with targeted advertising offered at the national, regional, and local levels. Together, Ripple and Einstein Noah deliver engaged consumers at moments of dwell-time, offering a platform for advertising messages from national brands as well as local businesses.
“Einstein Noah appreciates the unique way in which Ripple’s network creates connections between businesses and their customers,” says Jim Hood, chief marketing officer for Einstein Noah. “We believe our relationship with Ripple will deliver an enhanced in-store experience for our guests, allowing us to offer them not only high-quality food and a comfortable atmosphere, but also customized news and local information that further connects them to their communities.”
Ripple’s geo-targeting capabilities and content-focused approach to engaging consumers have attracted national brands as partners and advertisers. The Einstein Noah screens join Ripple’s Lifestyle network, which reaches affluent, engaged consumers at moments of dwell-time they associate with leisure and positive retail experiences. Other Lifestyle network partners include Borders, The Coffee Bean & Tea Leaf, Robeks, and Tully’s Coffee. Ripple’s QuickServe network engages dynamic, fast-moving audiences in high-frequency settings.
“We’re very proud of our long-term, exclusive retail partners, and Einstein Noah is a welcome addition to our portfolio. Their authentic connection with a loyal and desirable customer base, unique environment dynamic, and presence in top U.S. markets add up to the perfect fit as an anchor partner of Ripple’s Lifestyle Network,” says Alex Nocifera, founder and president, sales and distribution at Ripple. “Extensive research demonstrates that audiences in these environments find true value in local, regional, and national content to keep them connected. Ripple’s Lifestyle network fosters that experience, offering news and entertainment combined with the added value of sharing information about locally relevant products, services, and community events.”
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