Industry News | February 27, 2008

Einstein, Noah Offer Coffee for 29 Cents

In celebration of Leap Day, Einstein Bros. Bagels and Noah's Bagels, brands of Einstein Noah Restaurant Group (Nasdaq: BAGL - News), are offering a regular drip coffee for just 29 cents to anybody who visits our restaurants and says "Happy Leap Day" to the order taker on February 29.

In addition to offering the 29-cent coffee to everybody, on February 29, Einstein Bros. and Noah's will give a free meal--including a menu item, side, pickle, and drink--to all guests who were actually born on Leap Day. Guests simply have to prove that their birthday is February 29 by presenting a valid photo ID with birth date to the order taker at any of our company-owned locations.

"Folks who were born on February 29 only get a chance to celebrate their real birthday every four years," says Jim Hood, chief marketing officer of Einstein Noah Restaurant Group. "This is our way of celebrating them and offering our hand harvested, artisan-roasted coffee to all of our guests at a discounted price."

Guests of Noah's will be able to select from five daily blends of high-quality, artisan-roasted coffee: Chelsea, Gramercy, Midtown, Soho, and a seasonal flavor. Einstein Bros. guests will be able to select from a different set of five daily blends: Neighborhood, Neighborhood Decaf, Vanilla Hazelnut, Euro-French Roast, and a seasonal flavor.

"We invite all of our guests and neighbors to come on in and try one of our fresh-brewed delicious blends on this special day," Hood says. "This is a great opportunity for all to taste our unique, high-quality coffee blends."

The offer is only valid at company-owned Einstein Bros. and Noah's locations, while supplies last.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.