Industry News | September 30, 2013

El Mateo Rolls Out Welcome Mat for Newest Item

Taquerias Arandas is rolling out the welcome mat for its newest menu item — literally.

 

To celebrate the release of the “El Mateo,” burrito, Houston-based Taquerias Arandas is offering a free “El Mateo,” all day October 6, to anyone whose first or middle or last name is Matt, Mattie, Mateo, or any derivation of “Matthew.”

The El Mateo burrito is available exclusively at the Taquerias Arandas in the Heights, located at 920 North Shepherd, Houston, Texas.

 

“My friend Matt was the one who suggested I start selling a giant burrito stuffed with French fries, so naturally I named it after him,” says Judy Camarena, president of Arandas Franchises. “Matt is a free-spirit—a real character—and ‘El Mateo Day’ is just a fun way to give back to our customers.”

 

With seven ounces of meat and a heaping helping of French fries on a tortilla, El Mateo is a lunchtime companion and can also help you recover from one too many margaritas the night before.

 

Known for its authentic Mexican flavors, sizzling fajitas, and 100 percent U.S.-raised beef, Taquerias Arandas tailors each franchise to the surrounding community, offering menu items and atmosphere to reflect its surroundings.

 

The Houston Heights community welcomes El Mateo's unconventional ingredients and quirky, sombrero-wearing mascot.

 

The burrito is a lot like its namesake. The real “El Mateo” is goofy, kind of over-the-top, and a little bit cheesy. Matt is always playing out or planning his next gimmicky joke.

“The El Mateo is about having fun with your food and not taking things too seriously,” Camarena says. “And who doesn’t love French fries?”