Industry News | December 6, 2013
El Pollo Loco Beefs Up Entrées
El Pollo Loco unveiled a new line-up of limited-time-only entrées featuring shredded beef available in three varieties: Torta, Grande Tacos, and Stuffed Quesadilla. Each entrée features beef that has been slow-simmered in spices, including a stew of tomatoes, onions, garlic, cumin, chipotle peppers, chiles, and Mexican oregano, then shredded to order.
“Cooking distinctive dishes inspired by authentic Mexican recipes is truly our specialty, and this is once again showcased with our delicious, hand-crafted shredded beef line-up,” says Ed Valle, chief marketing officer, El Pollo Loco. “When it comes to food preparation, we don’t take shortcuts. Each shredded beef entrée is made to order using the freshest ingredients and strict attention to detail that our guests can expect.”
The restaurant chain also unveiled Mexican S’mores. This new dessert, available for a limited time only, features melted milk chocolate and marshmallows between graham crackers stuffed in a warm chocolate tortilla and topped with a dusting of powdered sugar. Mexican S’mores are served as a component of the three-course family meal, alongside 8- or 12-pieces of chicken, large rice and beans, and Mexican salad, or á la carte starting at $1.99.
The Shredded Beef Torta features slow-simmered, spiced beef with avocado, shredded Monterey Jack Cheese, pinto beans, chopped cabbage, pico de gallo, and chipotle cream sandwiched between a bolillo roll.
The Shredded Beef Grande Tacos feature tortillas grilled to order at the restaurant and stuffed with slow-simmered beef, shredded Monterey Jack cheese, pico de gallo, and chipotle cream.
The Shredded Beef Stuffed Quesadilla contains slow-simmered, spiced beef, shredded Monterey Jack cheese, avocado, chopped cabbage, and chipotle cream wrapped in a warm flour tortilla.
Served á la carte or as part of a combo meal with chips and a small drink, the new shredded beef entrees are available at all El Pollo Loco restaurants starting at $5.49.
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