Industry News | July 7, 2008

El Pollo Loco Celebrates Expansion

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To celebrate the opening of its 400th restaurant, El Pollo Loco will give away prizes this month in celebration of its expansion.

Beginning July 7 through August 3, every person who makes a purchase at El Pollo Loco will receive a “Chicken Scratch” game card. Every card is a winner. Some prizes embrace the “400” theme in celebration of the chicken chain’s journey across the country, such as a free 4-piece chicken meal and a $400 El Pollo Loco gift card. Other prizes include a free small drink, free 2-piece meal, free crunchy taco, and a free Churro.

In 2004, the company announced expansion east of the Mississippi as part of a nationwide plan to increase its units by more than 70 percent over the next several years. Since that time, national brand recognition for El Pollo Loco is becoming a reality. El Pollo Loco has entered several new markets, including Chicago, Boston, Atlanta, Portland, and most recently, Utah and Virginia. Throughout 2008, El Pollo Loco is continuing expansion into other markets around the country. Locations are set to open over the next year in California, Arizona, Utah, Nevada, Oregon, Georgia, Illinois, Missouri, Virginia, New Jersey, and New England.

“The opening of our 400th restaurant is a major milestone in the history of our brand and represents our momentous journey from west to east,” says El Pollo Loco CEO Steve Carley, commenting on the Company’s national expansion following nearly 25 years of focused growth in the west. “We have prepared El Pollo Loco for national expansion by pairing our distinctive menu with a flexible new restaurant prototype and award-winning franchise support system. As consumers across the nation increasingly seek healthier options that deliver both great value and flavor, we believe we are well positioned for national growth.”

El Pollo Loco, a leading franchise of 400+ fast casual restaurants, is famous on the West Coast for its signature citrus-marinated, flame-grilled chicken served with warm tortillas, an assortment of delicious sides and fresh salsas, along with a wide variety of fresh, contemporary Mexican-influenced entrees.