Industry News | January 10, 2005

El Pollo Loco Debuts Recipe Collection

Bookmark/Share this post with:
Email this story Email this story
Printer-friendly versionPrinter-friendly version

Read More About

Now through March 6, 2005, El Pollo Loco is offering a whole chicken—eight pieces—plus nine tortillas and plenty of salsa for just $3.99 with the purchase of any family meal. Those who purchase the $3.99 Whole Chicken Deal will also receive a collection of recipes, while supplies last, from El Pollo Loco for use with their leftover chicken. Recipes in the collection range from the Del Sol Chicken Tortilla Bake to the Baja-inspired Layered Salad. All are quick and easy to prepare and have been specially created to highlight the flavor of El Pollo Loco’s chicken.

“Time is scarce and today’s busy families are looking for meals that work harder and extend beyond tonight’s dinner,” explains Karen Eadon, chief marketing officer for El Pollo Loco. “By offering guests an additional whole chicken for just $3.99 with their family meal purchase, along with recipes for use with their leftovers, we’re able to give them more of the flame-grilled chicken they love, along with delicious new ways to enjoy it.”

El Pollo Loco’s limited time whole chicken offer will be communicated to consumers through general and Hispanic television spots that begin today in select West Coast markets. The offer will also be communicated through a wide mix of point-of-purchase vehicles that include translites, roof banners, window clings, and drive-thru signage.