Industry News | July 9, 2013
El Pollo Loco Features the Fajita in New Menu Items
El Pollo Loco, a fire-grilled chicken chain, introduced the new Chicken Fajita Stuffed Quesadilla and Avocado Fajita Salad, both of which feature seared red and green bell peppers and onions.
“We pride ourselves in developing flavorful, great tasting entrees inspired by authentic Mexican recipes and believe our Chicken Fajita Stuffed Quesadilla and Avocado Fajita Salad well represent this brand promise,” says Ed Valle, chief marketing officer, El Pollo Loco. “These new items truly epitomize our QSR-plus strategy of offering premium citrus-marinated, fire-grilled chicken with handcrafted entrees.”
The Chicken Fajita Stuffed Quesadilla features El Pollo Loco’s signature citrus-marinated, fire-grilled chicken, seared peppers and onions, Monterey Jack cheese, and hand-sliced California avocado, dressed with poblano cream sauce and sprinkled with fresh cilantro served in a warm flour tortilla. Served as a component of the three-course family meal (alongside 8- or 12-pieces of chicken, large rice and beans, and four churros), the Avocado Fajita Salad features hand-sliced California avocado, homemade Pico de Gallo salsa, and black beans topped with creamy cilantro dressing. Upon request, the Avocado Fajita Salad can also be topped with citrus-marinated, fire-grilled chicken and served as an entrée.
The new Fajita entrees are available at all El Pollo Loco restaurants starting at $5.49. Price and participation may vary.
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