Industry News | January 5, 2012
El Pollo Loco Fishes for Baja, Spicy Chipotle Tacos
The culinary experts at El Pollo Loco have given the fish taco a tasty new twist, the way only El Pollo Loco can. In restaurants now through mid-April, El Pollo Loco will offer two new fish tacos: the Classic Baja Fish Taco and the Spicy Chipotle Fish Taco.
Both tacos feature lightly beer-battered Alaskan Pollock. Sustainably fished from the very cold waters of the Bering Sea, Alaskan Pollock is the freshest filet available. The light beer batter takes on an extra kick of flavor with heat from Cayenne pepper.
Beer-battered Pollock filets are tucked into warm corn tortillas and topped with shredded cabbage and fresh cilantro. The Classic Baja Fish Taco is drizzled with a Baja style Lime Crema sauce and the Spicy Chipotle Fish Taco is topped with smoky hot Chipotle sauce. A slice of fresh lime adds a burst of citrus flavor to each taco.
El Pollo Loco’s new limited time fish tacos are available individually and as a combo with a choice of any two fish tacos, a small Classic side, and a small drink.
“Our new limited time Fish Taco offering underscores El Pollo Loco’s commitment to flavor innovation and variety,” says Ed Valle, chief marketing officer for El Pollo Loco. “For a refreshing twist on a Baja favorite, we’ve topped our beer battered fish tacos with two delicious new sauces.”
El Pollo Loco will communicate its limited time fish tacos to consumers through a multimedia campaign. General market and Spanish-language television spots will appear in select markets beginning Jan. 2, 2012.
Additionally, a wide mix of point-of-purchase vehicles will be used, including window clings, translites, and other in-restaurant and drive-thru communication.
Food & Beverage
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