Industry News | October 14, 2013
El Pollo Loco Grills Up Four LTO Pollo Bowls
El Pollo Loco, the fire-grilled chicken restaurant chain, announced four new variations of the brand’s signature entrée, The Pollo Bowl: Chicken Mexican Cobb, Chicken Ranchero, Chicken Mole, and Ultimate Double Chicken. The new Pollo Bowls will be available for a limited time only.
“At El Pollo Loco, we have reinvented our Pollo Bowls to take our guests on a flavor journey,” says Ed Valle, chief marketing officer of El Pollo Loco. “Our new handcrafted Pollo Bowls highlight the iconic flavors of Mexico, including Mole and Ranchero Sauce in an authentic and approachable way.”
Like the Original Pollo Bowl, the four new varieties are made with El Pollo Loco’s signature chicken, which is marinated in a proprietary blend of lime, fruit juice, garlic, spices, and seasoning, then grilled on an open flame.
The Chicken Mexican Cobb Pollo Bowl features bacon, avocado, a blend of corn and red peppers, shredded Monterey Jack cheese, Spanish rice, pinto beans, and chopped cabbage topped with El Pollo Loco’s citrus-marinated, fire-grilled chicken and pico de gallo salsa.
The Chicken Mole Pollo Bowl features citrus-marinated, fire-grilled chicken, avocado, sour cream, Spanish rice, pinto beans, chopped cabbage, and pico de gallo salsa topped with a traditional Mexican mole sauce made with a mix of chile peppers, peanuts, and a hint of cocoa.
The Chicken Ranchero Pollo Bowl features citrus-marinated, fire-grilled chicken topped with Spanish rice, seasoned black beans, avocado, crumbled Cotija cheese, chopped cabbage, sour cream, and pico de gallo salsa, topped with a ranchero sauce which includes onion, red and green peppers, guajillo, and ancho chiles and a blend of spices.
The Ultimate Double Chicken Pollo Bowl includes double the portion of the citrus-marinated, fire-grilled chicken, avocado, Spanish rice, pinto beans, lettuce, sour cream, shredded Jack cheese, and pico de gallo salsa.
Served a la carte or as part of a combo meal with chips and a small drink, the new Pollo Bowls are available at all El Pollo Loco restaurants starting at $5.49.
Food & Beverage
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