Industry News | October 13, 2005

El Pollo Loco Introduces Chicken Tortilla Soup

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Beginning today, customers can enjoy freshly prepared Chicken Tortilla Soup at their local El Pollo Loco restaurant.

Famous for chicken that is marinated in a special blend of herbs, spices, and citrus juices, and then flame-grilled to perfection over an open fire, El Pollo Loco has created Chicken Tortilla Soup. It combines plenty of El Pollo Loco's signature chicken in a chicken broth with sliced carrots, celery and roasted corn. It is topped off with crunchy tortilla strips, fresh cilantro and Cotija cheese for an authentic experience.

"El Pollo Loco is always looking for exciting new ways that consumers can enjoy the marinated, flame-grilled chicken they love, and we've come up with a winner," Karen Eadon, chief marketing officer for El Pollo Loco, said in a press release. "Our Chicken Tortilla Soup is truly outstanding. Featuring an assortment of fresh vegetables and exciting toppings, it also has a special ingredient no one else has -- El Pollo Loco's famous flame-grilled chicken. Plus, we make it fresh in our restaurants every day." El Pollo Loco's Chicken Tortilla Soup contains only 4.7 grams of fat and 150 calories per 10 oz. serving.

El Pollo Loco's new Chicken Tortilla Soup is available in two sizes: small, which serves one, and large, which serves three to four. Now through Jan. 8, 2006, consumers can enjoy a large Chicken Tortilla Soup or large Mexican Caesar Salad for just $1 with the purchase of any family meal. Also available is a soup & salad combo featuring a small Chicken Tortilla Soup, a Mexican Caesar Salad and a small drink for just $5.99 at company restaurants.

El Pollo Loco's new Chicken Tortilla Soup will be communicated to consumers through a multi-media campaign. Beginning Oct. 17, new 15-second and 30-second television spots featuring the Master of the El Pollo Loco Flame will air in select West Coast markets. Spanish language television spots will communicate the company's offer of $1 Chicken Tortilla Soup or Mexican Caesar Salad with the purchase of a family meal. At the restaurant level, El Pollo Loco's new Chicken Tortilla Soup will be communicated through a wide mix of interior and exterior point-of-purchase vehicles, including roof banners, window clings, translites, and drive-thru communication.