Industry News | March 6, 2006

El Pollo Loco Introduces Tropical Pollo Salad

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El Pollo Loco announced today the debut of its latest flame-grilled chicken masterpiece -- the Tropical Pollo Salad.

Available for a limited time through late October, El Pollo Loco's new Tropical Pollo Salad is prepared fresh to order with Romaine lettuce topped with a citrus-marinated, flame-grilled chicken breast. It's also crowned with fresh mango and papaya salsa and drizzled with pineapple mango dressing.

"Our new Tropical Pollo Salad delivers a flavor experience people expect to find at upscale dining establishments charging twice as much," explained Karen Eadon, chief marketing officer for El Pollo Loco. "At El Pollo Loco, they can enjoy a refreshingly delicious salad at a fraction of the price with a special ingredient no one else has -- our famous citrus-marinated, flame-grilled chicken."

El Pollo Loco's new Tropical Pollo Salad is low in calories, fat, and cholesterol. One serving (with dressing) contains only 390 calories, 15 g. of fat and 75 mg. of cholesterol. Healthy Dining, a team of nutrition professionals committed to identifying healthy menu selections at local restaurants, has recognized El Pollo Loco's Tropical Pollo Salad as an "Excellent Choice" for people looking to reduce their calorie, fat and cholesterol intake. Additionally, Lindora(R), California's No. 1 medical weight control program, has identified El Pollo Loco's Tropical Pollo Salad as Lean for Life Certified(R) when the dressing is replaced with salsa. El Pollo Loco is the first restaurant chain to receive Lindora's Lean for Life Certified stamp of approval, which guides the public in making healthy food choices.

El Pollo Loco's new Tropical Pollo Salad joins the chain's other Pollo Salads -- the Chicken Fiesta Salad and the Chicken Caesar Salad.

El Pollo Loco will communicate its new Tropical Pollo Salad through a multi-media campaign that begins today. New commercials will feature the "Master of the El Pollo Loco Flame" in :30 television spots airing in select West Coast markets. In addition, El Pollo Loco's new Tropical Pollo Salad will be communicated at the restaurant level through a wide mix of interior and exterior point-of-purchase vehicles, including roof banners, window clings, translites, and drive-thru communication.