Industry News | November 3, 2000
El Pollo Loco Serves Holiday Tamales, Platters
Back by popular demand and aimed towards the busy holiday season, are El Pollo Loco's signature chicken tamales. The tamales feature spicy chicken encased in masa and wrapped in corn husks. Available individually for $1.49 and in quantities of six for $7.99, the tamales are served with El Pollo Loco's famous house salsa, prepared fresh every day.
Also back this season are three Fiesta Platters that are perfect for holiday parties and casual gatherings: 12 hand-rolled taquitos stuffed with El Pollo Loco's famous marinated, flame-broiled chicken and served with guacamole; 12 tacos al carbon featuring the chain's signature flame-broiled chicken topped with chopped onions and fresh cilantro in warm corn tortillas; and a chips and salsa platter piled high with whole ground corn tortilla chips cooked fresh every day and served with plenty of El Pollo Loco's popular house salsa.
Each platter serves eight to 12 and may be purchased individually: 12 taquitos or 12 tacos al carbon for $8.99; chips and salsa for $2.99. All three are available for the single price of $19.99.
El Pollo Loco's popular chicken tamales and Fiesta Platters will be available through the new year. In addition to these seasonal offerings, El Pollo Loco caters events of all sizes year-round, from informal get-togethers to large holiday celebrations.
"For many, the holiday season is the busiest time of the year,'' said Margaret Jenkins, vice president of marketing for El Pollo Loco. "Between shopping, decorating and other holiday activities, consumers are looking for dining and entertaining options. Our tamales and Fiesta Platters, coupled with El Pollo Loco's expertise in preparing chicken meals for groups of all sizes, help make the holidays manageable.''
One of El Pollo Loco's most popular holiday meals includes the chain's famous marinated, flame-broiled chicken with all the trimmings: tortillas, freshly prepared salsa, and a wide assortment of side dishes, from El Pollo Loco's spicy pinto beans, Spanish rice and smoky black beans, to mashed potatoes and gravy, fresh mixed vegetables, macaroni & cheese, cole slaw, corn cobbettes, garden fresh salad and potato salad.
El Pollo Loco will communicate its special holiday offerings through a variety of in-store merchandising components including translites, counter cards and menu signs.
In addition to being the nation's leading quick-service restaurant chain specializing in marinated, flame-broiled chicken, El Pollo Loco offers a wide variety of Fresh Mex entrees including made-to-order burritos, Pollo Bowls®, Salad Bowls, tacos al carbon, hand-rolled taquitos, and more. The chain currently operates domestically 277 restaurants in four U.S. States—California, Arizona, Nevada and Texas.
Food & Beverage
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